This project is a perfect example of a wellness brand creative direction in action. For The Green Room, I crafted a visual identity that aligned with their natural, sustainable ethos while maintaining elegance and trust. I designed the logo and developed comprehensive brand guidelines that provide a clear and consistent visual framework for the business. Throughout the process, I guided the creative direction to ensure the brand identity reflects The Green Room’s unique personality and values, setting a strong foundation for all future marketing and design efforts.